With Outdoor Retailer Summer Market 2019 in Denver, Colorado having wrapped up just about a month ago, we asked our staff to reflect on their experiences there. If you missed part one of our wrap-up, where we heard from our staff on the ground about their overall experiences, you can CLICK HERE.
Below, we hear from Kellie Fry, our Channel Manager, Strategic & Digital Accounts. She wrote specifically about the TRENDS she witnessed at Outdoor Retailer. Below that, we detail the products and technology we had on hand for event-goers to interact with and learn more about.
The Outdoor Retailer Show not only provided an opportunity to check out new products but also to discover new brands. It gave industry experts the platform to discuss overarching trends in the outdoors community. There was an increase in biking popularity, particularly e-biking was a regular topic of conversation. In the United States, the e-bike increased a whopping 79% in 2018; and is expecting to continue to grow. Technological advancements have allowed e-bikes to become more lightweight than ever before, a popular model clocking in at just 29lb, making them convenient for commuters and adventurers alike.
Sustainability was another key trend, touching nearly every product category. Companies utilizing recycled and eco-friendly materials whenever possible was a common theme. Many clothes and textile companies boasted natural and non-toxic dyes, while others focused on waste avoidance practices. To further drive home the green messaging, several brands included messaging about planting trees or donating a portion of their profits to environmentally-focused nonprofits and NOGs.
Finally, ultra-light performance took center stage as a critical attribute for many new products and technologies. Brands attributed smarter designs, advanced technology, and immaterial protection to be able to cut weight off everything from running shoes to tents to kayaks. The focus on ultra-lightweight design pays tribute to the nomadic lifestyle and minimalist motivation of an increasing number of outdoor enthusiasts.